Fee setting in public relations consultancies: A study of consultancy and client views of current practice in the UK

Journal of Communication Management

Volumn 6, Issue 4, 2002, Pages 355-367

  White, Jon ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Client and consultant relationships; Consultancy; Consultancy management; Fees; Value of public relations services

Indexed keywords

EID: 84993025077     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210807189     Document Type: Article

References (4)

1. PR Week, 30th April, 1999.
2. The Economist, 26th June, 1999.
3. PR Week, 30th April, 1999.
4. ‘Paying for Advertising II. How advertisers pay their agencies’: a study of 116 of the UK's major blue-chip advertisers (43 per cent of respondents spend over £10m a year ‘above the line’). The second in a series of tracking studies, following a first study, ‘Paying for Advertising’, in 1997.