Doing well by doing good in Thailand

Social Responsibility Journal

Volumn 5, Issue 4, 2009, Pages 550-565

  Kraisornsuthasinee, Suthisak ^a   Swierczek, Fredric William ^a  

^a THAMMASAT UNIVERSITY   (Thailand)

Author keywords

Competitive strategy; Corporate social responsibility; Thailand

Indexed keywords

EID: 84993017445     PISSN: 17471117     EISSN: 1758857X     Source Type: Journal    
DOI: 10.1108/17471110910995393     Document Type: Article

References (51)

1. Ackerman, R.W. (1973), “How companies respond to social demands”, Harvard Business Review, Vol. 51 No. 4, pp. 88-98.
2. Baughn, C.C., Bodie, N.L. and Mc Intosh, J.C. (2007), “Corporate social and environmental responsibility in Asian countries and other geographic regions”, Corporate Social Responsibility and Environmental Management, Vol. 14 No. 4, pp. 189-205.
3. Bhattacharya, C.B. and Sen, S. (2004), “Doing better at doing good: when, why, and how consumers respond to corporate social initiatives”, California Management Review, Vol. 47 No. 1, pp. 9-24.
4. Bhattacharya, N.C., Smith, C. and Vogel, D. (2004), “Integrating social responsibility and marketing strategy: an introduction”, California Management Review, Vol. 47 No. 1, pp. 6-8.
5. Bowen, H. (1953), Social Responsibilities of the Businessman, Harper, New York, NY.
6. Carroll, A.B. (1979), “A three-dimensional conceptual model of corporate performance”, Academy of Management Review, Vol. 4 No. 4, pp. 497-505.
7. Chapple, W. and Moon, J. (2005), “Corporate social responsibility (CSR) in Asia: a seven-country study on web site reporting”, Business and Society, Vol. 44 No. 4, pp. 415-441.
8. Chen, J.C., Patten, D.M. and Roberts, R.W. (2007), “Corporate charitable contributions: a corporate social performance or legitimacy strategy?”, Journal of Business Ethics, Vol. 82 No. 1, pp. 131-144.
9. Clarkson, M.B.E. (1995), “A stakeholder framework for analyzing and evaluating corporate social performance”, Academy of Management Review, Vol. 20 No. 1, pp. 92-117.
10. Corvellec, H. (2007), “Arguing for the license to operate: the case study if the Swedish wind power industry”, Corporate Communications: An International Journal, Vol. 12 No. 2, pp. 129-144.
11. CSR Wire (2007), “Americans reach environmental turning point […] companies need to catch up according to Gfk Roper Green Gauge(R) study”, available at: www.csrwire.com/News/9473.html (accessed May 11, 2008).
12. Du, S., Bhattacharya, C.B. and Sen, S. (2007), “Reaping relational rewards from corporate social responsibility: the role of competitive positioning”, International Journal of Research in Marketing, Vol. 24 No. 3, pp. 224-241.
13. (The) Economist (2008), “Just good business: a special report on corporate social responsibility”, January 19-25, pp. 1-24.
14. Elkington, J. (1997), Cannibals with Forks: The Triple Bottom Line of 21st Century Business, Capstone, Oxford.
15. Elkington, J. (2001), The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation, Capstone, Oxford.
16. Epstein, M.J. (2008), Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts, Greenleaf Publishing, Sheffield.
17. Fitch, H.G. (1976), “Achieving corporate social responsibility”, Academy of Management Review, Vol. 1 No. 1, pp. 38-46.
18. Fombrun, C., Gardberg, N. and Barnett, M. (2000), “Opportunity platforms and safety nets: corporate citizenship and reputational risk”, Business and Society Review, Vol. 105 No. 1, pp. 85-106.
19. Freeman, R.E. (1984), Strategic Management: A Stakeholder Approach, Pitman, Boston, MA.
20. Friedman, M. (1962), Capitalism and Freedom, University of Chicago Press, Chicago, IL.
21. Grant, J. (2007), The Green Marketing Manifesto, John Wiley & Sons, Chichester.
22. Hart, S. (1997), “Beyond greening: strategies for a sustainable world”, Harvard Business Review, Vol. 75 No. 1, pp. 66-76.
23. Hoskission, R.E., Hitt, M.A., Wan, W.P. and Yui, D. (1999), “Theory and research in strategic management: swings of a pendulum”, Journal of Management, Vol. 25 No. 3, pp. 417-456.
24. International Organization for Standardization (ISO) (2008), “The draft international standard ISO 26000 guidance on social responsibility”, Working Draft 4.2, The Integrated Drafting Task Force, Geneva, June 2.
25. Jamali, D. (2007), “The case for strategic corporate social responsibility in developing countries”, Business and Society Review, Vol. 112 No. 1, pp. 1-27.
26. Jones, T.M. (1995), “Instrumental stakeholder theory: a synthesis of ethics and economics”, Academy of Management Review, Vol. 20 No. 2, pp. 404-437.
27. Kern, I., Sachs, S. and Ruhli, E. (2007), “Stakeholder relations and maintaining the license to operate: a comparative case study of the Swiss telecommunications industry”, Corporate Governance, Vol. 7 No. 4, pp. 446-454.
28. Kotler, P. and Lee, N. (2005), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, Hoboken, NJ.
29. Kraisornsuthasinee, S. and Swierczek, F.W. (2006), “Interpretations of CSR in Thailand”, Journal of Corporate Citizenship, Vol. 22 No. 2, pp. 53-65.
30. Lee, M.P. (2008), “A review of the theories of corporate social responsibility: its evolutionary path and the road ahead”, International Journal of Management Reviews, Vol. 10 No. 1, pp. 53-73.
31. Mc Claughry, J. (1972), “Milton Friedman responds: a Business and Society Review interview”, Business and Society Review, Vol. 1 No. 1, pp. 5-16.
32. Mc Williams, A., Siegel, D.S. and Wright, P.M. (2006), “Corporate social responsibility: strategic implications”, Journal of Management Studies, Vol. 43 No. 1, pp. 1-18.
33. Mac Gillivray, A., Begley, P. and Zadek, S. (2007), The State of Responsible Competitiveness, Accountability, London.
34. Mackey, A., Mackey, T. and Barney, J.B. (2007), “Corporate social responsibility and firm performances: investor preferences and corporate strategies”, Academy of Management Review, Vol. 32 No. 3, pp. 817-835.
35. Midttun, A. (2007), “Towards a dynamic reinterpretation of C(S)R: are corporate responsibility and innovation compatible or contradictory?”, Corporate Governance, Vol. 7 No. 4, pp. 401-413.
36. Murray, E.A. Jr (1976), “The social response process in commercial banks: an empirical investigations”, Academy of Management Review, Vol. 1 No. 3, pp. 5-15.
37. Polonsky, M.J. and Jevons, C. (2006), “Understanding issue complexity when building a socially responsible brand”, European Business Review, Vol. 18 No. 5, pp. 340-9.
38. Post, J.E., Preston, L.E. and Sachs, S. (2002), Redefining the Corporation: Stakeholder Management and Organizational Wealth, Stanford University Press, Stanford, CA.
39. Porter, M.E. and Kramer, M.R. (2002), “The competitive advantage of corporate philanthropy”, Harvard Business Review, Vol. 80 No. 12, pp. 56-68.
40. Porter, M.E. and Kramer, M.R. (2006), “Strategy and society: the link between competitive advantage and corporate social responsibility”, Harvard Business Review, Vol. 84 No. 12, pp. 78-92.
41. Reinhardt, F. (1998), “Environmental product differentiation: implications for corporate strategy”, California Management Review, Vol. 40 No. 4, pp. 43-73.
42. Swift, T. and Zadek, S. (2002), Corporate Responsibility and the Competitive Advantage of the Nations, The Copenhagen Centre and Accountability, Copenhagen and London.
43. Victoria Lopez, M., Garcia, A. and Rodriquez, L. (2007), “Sustainable development and corporate performance: a study based on the Dow Jones Sustainability Index”, Journal of Business Ethics, Vol. 75 No. 3, pp. 285-300.
44. Wallich, H.C. and Mc Gowan, J.J. (1970), Stockholder Interest and the Corporation's Role in Social Policy, The Committee of Economic Development, New York, NY.
45. Wartick, S.L. and Cochran, P.L. (1985), “The evolution of the corporate social performance model,”, Academy of Management Review, Vol. 10 No. 4, pp. 758-769.
46. Weick, K. (1976), “Educational organizations as loosely coupled systems”, Administrative Science Quarterly, Vol. 21 No. 1, pp. 1-19.
47. Werther, W.B. and Chandler, D. (2006), Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, Sage Publications, Thousand Oaks, CA.
48. Wood, D.J. (1991), “Corporate social performance revisited”, Academy of Management Review, Vol. 16 No. 4, pp. 691-718.
49. Wood, D.J. and Jones, R.E. (1995), “Stakeholder mismatching: a theoretical problem in empirical research on corporate social performance”, International Journal of Organizational Analysis, Vol. 3 No. 3, pp. 229-267.
50. Mc Williams, A. and Siegel, D. (2001), “Corporate social responsibility: a theory of the firm perspective”, Academy of Management Review, Vol. 26 No. 1, pp. 117-127.
51. Siegel, D. and Vitaliano, D. (2007), “An empirical analysis of the strategic use of corporate social responsibility”, Journal of Economics & Management Strategy, Vol. 16 No. 3, pp. 773-792.