Underdog: Unleashing a Shared Brand

Journal of Business Strategy

Volumn 18, Issue 2, 1997, Pages 56-59

  Davids, Meryl ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993016661     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb039844     Document Type: Review

References (0)