Corporate reputation: Anything but superficial – the deep but fragile nature of corporate reputation

Journal of Business Strategy

Volumn 25, Issue 6, 2004, Pages 21-29

  Alsop, Ronald J ^a  

^a NONE

Author keywords

Corporate image; Managerial activities

Indexed keywords

EID: 84993012298     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660410699900     Document Type: Article

References (0)