Re-evaluating the role of rhetoric in public relations theory and in strategies of corporate discourse

Journal of Communication Management

Volumn 6, Issue 2, 2002, Pages 176-187

  Skerlep, Andrej ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Argumentation; Corporate discourse; Genres of discourse; Public relations; Rhetoric

Indexed keywords

EID: 84993008529     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210807026     Document Type: Article

References (60)

1. Grunig, J. and Hunt, T. (1984) ‘Managing public relations’, Holt, Rinehart and Winston, Fort Worth
2. Cutlip, S., Center, A. and Broom, G. (1994) ‘Effective public relations’, Prentice-Hall, Englewood Cliffs, NJ.
3. Wilcox, D., Ault, P. and Agee, W. (1997) ‘Public relations: Strategies and tactics’, Longman, New York.
4. Baskin, O. and Aronoff, C. (1988) ‘Public relations: The profession and the practice’, WCB Publishers, Dubuque
5. Kitchen, P. (1997) ‘Public relations: Principles and practice’, International Thompson Business Press, London.
6. Grunig, J. E. (ed.) (1992) ‘Excellence in public relations and communication management’, Laurence Erlbaum Associates, Hillsdale, NJ
7. Botan, C. and Hazelton, V. (eds) (1989) ‘Public relations theory’, Lawrence Erlbaum Associates, Hillsdale, NJ.
8. L'Etang, J. and Pieczka, M. (1996) ‘Critical perspectives in public relations’, International Thompson Business Press, London.
9. Moss, D., Verčič, D. and Warnaby, G. (eds) (2000) ‘Perspectives on public relations research’, Routledge, London.
10. Heath, R. (ed.) (2001) ‘Handbook of public relations’, Sage, London.
11. Pasadeos, Y., Renfro, R. B. and Hanily, M. L. (1999) ‘Influential authors and works of the public relations scholarly literature: A network of recent research’, Journal of Public Relations Research, Vol. 11, No.1, pp. 29–53.
12. Grunig, J. and Hunt, T. (1984) Journal of Public Relations Research
13. Alvesson, M. and Karreman, D. (2000) ‘Taking the linguistic turn in organisational research’, Journal of Applied Behavioral Science, Vol. 36, No.2, pp. 136–159.
14. Toth, E. (2000) ‘Public relations and rhetoric: History, concepts, future’, in Moss, D., Verčicč, D. and Warnaby, G. (eds.) ‘Perspectives on public relations research’, Routledge, London, pp. 121–144.
15. Putnam, L. L. and Fairhurst, G. T. ‘Discourse analysis in organisations: Issues and concerns’, in Jablin, F. M. and Putnam, L. L. (eds) ‘The new handbook of organisational communication: Advances in theory, research, and methods’, Sage, London, pp. 78–136.
16. Jablin, F. M. and Putnam, L. L. (eds) (2001) ‘The new handbook of organisational communication: Advances in theory, research, and methods’, Sage, London.
17. Cheney, G. and Christensen, L. T. (2001)‘Organisational identity: Linkages between internal and external communication’, in Jablin, F. M. and Putnam, L. L. (eds) ‘The new handbook of organisational communication: Advances in theory, research, and methods’, Sage, London, p. 231.
18. Elwood, W. N. (ed.) (1995) ‘Public relation inquiry as rhetorical criticism: Case studies of corporate discourse and social influence’, Praeger, Westwood.
19. Benoit, W. (1995) ‘Accounts, excuses, and apologies: A theory of image restoration strategies’, State University of New York Press, Albany.
20. Cheney, G. (1991) ‘Rhetoric in an organisational society: Managing multiple identities’, University of South Carolina Press, Columbia.
21. Cheney, G. (1992) ‘The corporate person (re)presents itself’, in Toth, E. and Heath, R. L. (eds) ‘Rhetorical and critical approaches to public relations’. Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 165–186.
22. Cheney, G. and Vibbert, S. (1987) ‘Corporate discourse: Public relations and issue management’, in Jablin, F., Putnam, L. L., Roberts, K. H. and Porter, L. W. (eds) ‘Handbook of organisational communication’, Sage, London, pp. 165–194.
23. Cheney, G. and Dionisopoulos, G. (1989) ‘Public relations? No, relations with publics: A rhetorical-organisational approach to contemporary corporate communications’, in Botan, C. H. and Hazelton, V. (eds) ‘Public relations theory’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 135–158.
24. Heath, R. L. (1994) ‘Management of corporate communication: From interpersonal contacts to external affairs’, Lawrence Erlbaum Associates, Hillsdale, NJ.
25. Heath, R. L. (1992) ‘The wrangle in the marketplace: A rhetorical perspective on public relations’, in Toth, E. and Heath, R. L. (eds). ‘Rhetorical and critical approaches to public relations’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 37– 64.
26. Heath, R. L. (1993) ‘A rhetorical approach: Zones of meaning and organisational prerogatives’, Public Relations Review, Vol. 19, No. 2, pp. 141–155.
27. Heath, R. L. (2000) ‘A rhetorical perspective on the values of public relations: Crossroads and pathways toward concurrence’, Journal of Public Relations Research, Vol. 12, No. 1, pp. 69–91.
28. Heath, R. L. (2001) ‘A rhetorical enactment rationale for public relations: The good organisation communicating well’, in Heath, R. L. (ed.) ‘Handbook of public relations’, Sage, London, pp. 31–50.
29. Grunig and Hunt (1984) Journal of Public Relations Research, p. 6.
30. Orlikowski, W. J. and Yates, J. (1994) ‘Genre repertoire: The structuring of communicative practices in organisations’, Administrative Science Quarterly, December, Vol. 39, No. 4, pp. 541–575.
31. Cutlip et al. (1994) Administrative Science Quarterly.
32. Baskin and Aronoff (1988) Administrative Science Quarterly.
33. Hunt, T. and Grunig, J. (1994) ‘Public relations techinques’, Harcourt Brace, Fort Worth.
34. Bivins, T. (1991) ‘Handbook for public relations writing’, NTC Business Books, Chicago.
35. Wilcox, D. and Nolte, L. (1997) ‘Public relations writing and media techniques’, Longman, New York.
36. Kennedy, G. A. (1999) ‘Classical rhetoric and its Christian and secular tradition from ancient to modern times’, Univeristy of North Carolina Press, Chapell Hill.
37. Conley, T. (1990) ‘Rhetoric in the European tradition’, University of Chicago Press, Chicago.
38. Golden, J. L., Berquist, G. F. and Coleman, W. E. (1997) ‘The rhetoric of western thought’, Kendall Hunt Publishing, Dubuque.
39. Cicero (1988) ‘De Oratore — Books I–II’ (trans. by E. W. Sutton and H. Rackham), Harvard University Press, London, p. 201.
40. Aristotle (1991) ‘On rhetoric’ (trans. G. Kennedy), Oxford University Press, Oxford, p. 36.
41. Golden et al. (1997) Administrative Science Quarterly
42. Foss, S. K., Foss, K. A., and Trapp, R. (1991) ‘Contemporary perspectives on rhetoric’, Waveland Press, Prospect Heights, p. 31.
43. Connors, R. J. (1995) ‘The rise and fall of the modes of discourse’, in Covino, W. A. and Jolliffe, D. A. (eds) ‘Rhetoric: Concepts, definitions, boundaries’, Allyn and Bacon, Boston.
44. Kinneavy, J. L. (1980) ‘A theory of discourse: The aims of discourse’, W. W. Norton & Company, New York
45. Grunig, J. E. and Repper, F. (1992) ‘Strategic management, publics, and issues’, in Grunig, J. (ed.) ‘Excellence in public relations and communication management’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 117–158.
46. Grunig, J. (1989) ‘Symmetrical presuppositions as a framework for public relations theory’, in Botan, C. and Hazelton, V. (eds) ‘Public relations theory’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 17– 44.
47. Grunig, J. E. and Grunig, L. (1992) ‘Models of public relations and communication’, in Grunig, J. (ed.) ‘Excellence in public relations and communication management’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 285–326.
48. Grunig, J. and White, J. (1992) ‘The effects of worldviews on public relations theory and practice’, in Grunig, J. (ed.) ‘Excellence in public relations and communication management’, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 31–64.
49. Grunig and White (1992) Administrative Science Quarterly, p. 48–49.
50. Toulmin, S., Rieke, R. and Janik, A. (1984) ‘An introduction to reasoning’, Macmillan Publishing, London, p. 7.
51. Perelman, C. (1995) ‘Logic, dialectic, philosophy, and rhetoric’, in Covino, W. A. and Jolliffe, D. A. (eds) ‘Rhetoric: Concepts, definitions, boundaries’, Allyn and Bacon, Boston, pp. 436–440.
52. Hohmann, H. (2001) ‘Stasis’, in Sloane, T. O. (ed.) ‘Encyclopedia of rhetoric’, Oxford University Press, Oxford, pp. 741–745.
53. Scott, R. (1999) ‘On viewing rhetoric as epistemic’, in Lucaites, J. L., Condit, C. M. and Caudill, S. (1999) ‘Contemporary rhetorical theory’, Guilford Press, New York, pp. 131–140.
54. Perelman, C. and Olbrechts-Tyteca, L. (1969) ‘The new rhetoric: A treatise on argumentation’ (trans. by J. Wilkinson and P. Weaver), University of Notre Dame Press, London.
55. Toulmin, S. (1957) ‘The uses of argument’, Cambridge University Press, Cambridge; and Toulmin et al. (1984) Administrative Science Quarterly
56. Wangerin, P. T. (1993) ‘A multidisciplinary analysis of the structure of persuasive arguments’, Harvard Journal of Law & Public Policy, Winter, Vol. 16, No. 1, pp. 195–240.
57. Werder, A. V. (1999) ‘Argumentation rationality of management decisions’, Organisation Science, Sep/Oct, Vol. 10, No. 5, pp. 672–691.
58. Farrell, K. and Hingstman, D. (2000) ‘Teaching advanced seminars in legal and business argument: Sharpening the critical edge’. Argumentation & Advocacy, Winter, Vol. 36, No. 3, pp. 151–161.
59. Toulmin et al. (1984) Argumentation & Advocacy
60. van Eemeren, F. H., Grootendorst, R. and Henkemans, F. S. (1996) ‘Fundamentals of argumentation theory: A handbook of historical backgrounds and contemporary developments’, Lawrence Erlbaum Associates, Hillsdale.