Corporate brand building: A methodology

Journal of Communication Management

Volumn 3, Issue 4, 1999, Pages 381-386

  Hallawell, F ^a  

^a NONE   (United Kingdom)

Author keywords

Brand building; Campaigning theme; Corporate brand; Evaluation; Product brand; Reputation management; Strategy

Indexed keywords

EID: 84993003259     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023500     Document Type: Review

References (2)

1. Ogilvy, D. (1964) ‘Confessions of an advertising man’, Longmans & Green.
2. NOP Survey (1998) ‘World Cup losers’, Marketing Week, 9th July.