Modeling how their business really works prepares managers for sudden change

Strategy & Leadership

Volumn 32, Issue 2, 2004, Pages 28-35

  Bürgi, Peter ^a   Victor, Bart ^a   Lentz, Jody ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b NONE

Author keywords

Balanced scorecard; Strategic management; Strategic planning

Indexed keywords

EID: 84992999786     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570410525106     Document Type: Article

References (2)

1. Bürgi, P. and Roos, J. (2002), “Images of strategy”, European Management Journal, Vol. 21 No. 1.
2. Roos, J. and Victor, B. (1999), “Towards a model of strategy making as serious play”, European Management Journal, Vol. 17 No. 4.