Fareast goes West – new opportunities for Asian brands in Europe

Asia Pacific Journal of Marketing and Logistics

Volumn 15, Issue 3, 2003, Pages 20-33

  Joachim Fuchs, Hans ^a  

^a CHINABRAND   (Germany)

Author keywords

Brands; Competitive strategy; Export markets; Exports

Indexed keywords

EID: 84992998933     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850310764980     Document Type: Article

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