Coors Light in Puerto Rico: Battling for local dominance in a global market

Strategy & Leadership

Volumn 30, Issue 6, 2002, Pages 13-17

  Allio, David J ^a   Allio, Robert J ^b  

^a Allio Associates ^*

^b Allio Associates   (United States)

Author keywords

Beer; Competitiveness; Market segmentation; Marketing strategy; Product positioning

Indexed keywords

EID: 84992998912     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570210451579     Document Type: Article

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