Role of special sections and subsidiary publications in competitive environment

Newspaper Research Journal

Volumn 18, Issue 3-4, 1997, Pages 16-30

  Shaver, Mary Alice ^a   Lewis, Regina Louise ^b  

^a University of North Carolina at Chapel Hill   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992993176     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953299701800302     Document Type: Article

References (21)

1. Richard Szalhmary, 1988 Newspaper Brand Leaders. Marketing and Media Decisions, June 1989, pp. 49-80.
2. Fitting Telepress into your overall strategy. Editor & Publisher, February 1, 1992, pp. 21TC-22TC.
3. Fitting Telepress, Editor & Publisher, February 1., p. 22TC.
4. William B. Blankenburg and Robert L. Friend, Effects of Cost and Revenue Strategies on Newspaper Circulation. Journal of Media Economics, Summer 1994, pp. 1-13.
5. Patrick M. Seidell, Helping advertisers lock in on their target. Editor & Publisher, September14, 1991, pp. 22R, 27R.
6. John Consoli, Changing the way newspapers do business. Editor & Publisher, June 13,1992, pp. 11,26.
7. Jenni fer Ferranti,Overcoming worries on road to niche success. Ideas, May/June 1993, p.16.
8. Mary Beth Marklein, How to find your niche in the marketplace. Ideas, February 1993, p. 12.
9. Ferranti, How to find your niche in the marketplace. Ideas, February 1993, p. 12.
10. Brian Craig, Advertising Niche Products. Newspaper Financial Executive Journal, November 1992, pp. 12-14. 12
11. Howard Schlossberg,Ailing newspapers likely to continue seeing red.Marketing News, September 30,1991, pp. 14-15.
12. James N. Rosse, The Newspaper Industry: One-Newspaper Towns and Newspaper Chains. Proceedings of the Symposium on Media Concentration, Bureau of Competition, Federal Trade Commission, December 1978.
13. M. L. Stein, Tips on gaining readers. Editor & Publisher, July 11, 1992, pp. 18,38.
14. Christy Fisher, Seven that stand out. Advertising Age, August 12, 1991, p. S-2
15. Maili Wolf, In search of market niches. Journal of Media Economics,Summer 1993, pp. 45-51.
16. Stephen Lacy, Commentary: Ideas forprospering in a changing market. Newspaper Research Journal, Summer 1992, pp. 85-94.
17. Robert Picard, Cost Analyses of Predation Involving Free Circulation Subsidiaries of Paid Newspapers. Journ al of Media Economics, Summer 1991, pp. 19-34.
18. Leo Bogart, Press and the Public, 2nd edition. Hillside, New Jersey: Lawrence Erlbaum Associates, 1989.
19. Stephen Lacy, Understanding and serving readers: The problem of fuzzy market structure. Newspaper Research Journal, Spring 1993, p. 63.
20. Leo Bogart, Newspaper of the future. Newspaper Research Journal, Spring 1993, p.6.
21. Marty Tharp and Linda R. Stanley, A Time Series Analysis of Newspaper Profitability by Circulation Size. Journal of Media Economics, Spring 1992, pp. 3-12. Tharp and Stanley's results indicate small newspapers (where size is measured in terms of circulation) typically have smaller profit margins than larger newspapers and this difference appears to be growing ove r time.