Corporate reputation: Pricing and competing in Chinese markets – strategies for multinationals

Journal of Business Strategy

Volumn 25, Issue 6, 2004, Pages 45-50

  Chen, Roger Rongxin ^a  

^a NONE

Author keywords

China; Competitive strategy; Electrical goods; Multinational companies

Indexed keywords

EID: 84992989903     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660410569184     Document Type: Article

References (6)

1. Silicon Valley High-Tech, 8/1999, Vol. 17, p. 45.
2. China Business, 8/10/1999 and Silicon Valley High-Tech, 8/1999, No. 17, p. 45.
3. Beijing QingNianBao, 11/05/2002.
4. Beijing QingNinaBao, 11/05/2002.
5. People's Daily, 8/18/2003, available at: www.peopledaily.com.cn/GB/jingji/1039/2022714.html.
6. Marketing, 1/27/1999.