Overlapping product-benefit segments in the lodging industry: A canonical correlation approach

International Journal of Contemporary Hospitality Management

Volumn 10, Issue 4, 1998, Pages 159-166

  Baloglu, Seyhmus ^a   Weaver, Pamela ^b   McCleary, Ken W ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Brand loyalty; Hotels; Market segmentation; Travel

Indexed keywords

EID: 84992986641     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596119810222122     Document Type: Article

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