-
2
-
-
0003395436
-
-
Peter D. Bennett, editor. Chicago
-
American Marketing Association. (1988). Dictionary of Marketing Terms. Peter D. Bennett, editor. Chicago.
-
(1988)
Dictionary of Marketing Terms
-
-
-
5
-
-
0040903443
-
Some Economic Aspects of Price Discrimination Under Non-Perfect Market Conditions
-
Cassady, Ralph., Jr. (1946A). “Some Economic Aspects of Price Discrimination Under Non-Perfect Market Conditions.” Journal of Marketing, 11 (July), 7-20.
-
(1946)
Journal of Marketing
, vol.11
, pp. 7-20
-
-
Cassady, R.1
-
6
-
-
0347211739
-
Techniques and Purposes of Price Discrimination
-
Cassady, Ralph., Jr. (1946B). “Techniques and Purposes of Price Discrimination.” Journal of Marketing, 11 (October), 135.
-
(1946)
Journal of Marketing
, vol.11
, pp. 135
-
-
Cassady, R.1
-
7
-
-
33847382887
-
The Emergence of Cost-Based Strategies in Retailing
-
Dickinson, Roger A. and Bixby Cooper. (1992). “The Emergence of Cost-Based Strategies in Retailing.” Journal of Marketing Channels, 2 (1), 29-45.
-
(1992)
Journal of Marketing Channels
, vol.2
, Issue.1
, pp. 29-45
-
-
Dickinson, R.A.1
Cooper, B.2
-
10
-
-
85023653252
-
-
May 21
-
Economist. (1994). “A Survey of Germany,” May 21, 5.
-
(1994)
A Survey of Germany
, pp. 5
-
-
-
11
-
-
0001412441
-
Retail Power: Monster or Mouse
-
Farris, Paul W. and Kusum L. Ailawadi. (1992). “Retail Power: Monster or Mouse.” Journal of Retailing, 68 (Winter), 351-369.
-
(1992)
Journal of Retailing
, vol.68
, pp. 351-369
-
-
Farris, P.W.1
Ailawadi, K.L.2
-
12
-
-
0001774868
-
The Bases of Social Power
-
Dorwin Cartwight (ed), Ann Arbor, MI: University of Michigan Press
-
French, John R. P. and Bertram Raven. (1959). “The Bases of Social Power,” in Dorwin Cartwight (ed), Studies in Social Power. Ann Arbor, MI: University of Michigan Press.
-
(1959)
Studies in Social Power
-
-
French, J.R.P.1
Raven, B.2
-
19
-
-
85023733976
-
-
New York: The Haworth Press, Inc
-
Jansson, Hans. (1994). Industrial Products. New York: The Haworth Press, Inc., 13, 14.
-
(1994)
Industrial Products
, vol.13
, pp. 14
-
-
Jansson, H.1
-
22
-
-
85023733807
-
-
Kuhn, Susan E. (1994). Fortune, April 4, 33.
-
(1994)
Fortune
, vol.4
, pp. 33
-
-
Kuhn, S.E.1
-
23
-
-
84857273526
-
-
New York: Macmillan
-
Lewison, Dale M. (1991). Retailing. New York: Macmillan, 614.
-
(1991)
Retailing
, pp. 614
-
-
Lewison, D.M.1
-
24
-
-
51249173551
-
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance
-
Lusch, Robert F. and Gene R. Laczniak. (1987). “The Evolving Marketing Concept, Competitive Intensity and Organizational Performance.” Journal of the Academy of Marketing Science, (Fall), 10.
-
(1987)
Journal of the Academy of Marketing Science
, pp. 10
-
-
Lusch, R.F.1
Laczniak, G.R.2
-
26
-
-
0001880353
-
-
Plano, TX: Business Publication
-
Mason, J. B., M. L. Mayer, and J. F. Ezell. (1988). Retailing. Plano, TX: Business Publication, 138.
-
(1988)
Retailing
, pp. 138
-
-
Mason, J.B.1
Mayer, M.L.2
Ezell, J.F.3
-
28
-
-
84948205414
-
Brands Follow New Shopping Patterns
-
Molpus, C. Manly. (1994). “Brands Follow New Shopping Patterns.” Advertising Age, February 14, 22.
-
(1994)
Advertising Age, February
, vol.14
, pp. 22
-
-
Molpus, C.M.1
-
31
-
-
0011659187
-
The Differential Method of Pricing
-
Oxenfeldt, Alfred R. (1979). “The Differential Method of Pricing.” The European Journal of Marketing, 13 (3), 199-212.
-
(1979)
The European Journal of Marketing
, vol.13
, Issue.3
, pp. 199-212
-
-
Oxenfeldt, A.R.1
-
32
-
-
0004354277
-
The Decline of the Traditional American Department Store
-
Rachman, David, and Keith Fabes. (1992). “The Decline of the Traditional American Department Store.” Journal of Marketing Channels, 1 (3), 39-59.
-
(1992)
Journal of Marketing Channels
, vol.1
, Issue.3
, pp. 39-59
-
-
Rachman, D.1
Fabes, K.2
-
33
-
-
0004259310
-
-
Cambridge, MA: Belknap Division of Harvard University Press
-
Raiffa, Howard. (1982). The Art and Science of Negotiation. Cambridge, MA: Belknap Division of Harvard University Press, 78.
-
(1982)
The Art and Science of Negotiation
, pp. 78
-
-
Raiffa, H.1
-
36
-
-
21344481425
-
Understanding Brand Competition Using Micro and Macro Scanner Data
-
Russell, Gary J. and Wagner A. Kamakura. (1994). “Understanding Brand Competition Using Micro and Macro Scanner Data.” JMR, 31 (May), 289-303.
-
(1994)
JMR
, vol.31
, pp. 289-303
-
-
Russell, G.J.1
Kamakura, W.A.2
-
37
-
-
21344481943
-
Challengers and Opportunities Facing Brand Management: An Introduction to the Special Issue
-
Shocker, Allan D., Rajendra K. Srivastava, and Robert W. Ruekert. (1994). “Challengers and Opportunities Facing Brand Management: An Introduction to the Special Issue.” JMR, 31 (May), 149-158.
-
(1994)
JMR
, vol.31
, pp. 149-158
-
-
Shocker, A.D.1
Srivastava, R.K.2
Ruekert, R.W.3
-
40
-
-
85023724831
-
It Strikes E.W. Weiss vs. Nielson
-
Weiss, E. B. (1966). “It Strikes E.W. Weiss vs. Nielson.” Advertising Age, January 24, 84.
-
(1966)
Advertising Age
, vol.24
, pp. 84
-
-
Weiss, E.B.1
|