Generic capabilities: Combining positional and resource-based views for strategic advantage

Journal of Strategic Marketing

Volumn 7, Issue 1, 1999, Pages 3-18

  Juga, Jari ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Capabilities; Marketing; Processes; Strategy

Indexed keywords

EID: 84992978106     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346503     Document Type: Article

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