A prophet of modern advertising: Germany’s karl knies

Journal of Advertising

Volumn 27, Issue 1, 1998, Pages 51-66

  Fullerton, Ronald A ^a  

^a UNIVERSITY OF THE SOUTH PACIFIC   (Fiji)

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[No Author keywords available]

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EID: 84992975676     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673542     Document Type: Article

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