Corporate reputation: Managing corporate reputation – applying rigorous measures to a key asset

Journal of Business Strategy

Volumn 25, Issue 6, 2004, Pages 30-38

  Resnick, Jeffrey T ^a  

^a NONE

Author keywords

Corporate image; Performance monitoring

Indexed keywords

EID: 84992974789     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660410569175     Document Type: Article

References (1)

1. Six out of ten CEOs representing companies in North America, Europe and Asia, stated that a company's reputation is “much more important” today than five years ago.