Investing in customer equity: Using technology to build your frequent diner programs

Journal of Hospitality and Leisure Marketing

Volumn 7, Issue 1, 2000, Pages 63-74

  Kasavana, Michael L ^a   Knutson, Bonnie J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

1 to 1 marketing; Customer loyalty; Frequent diner program; Relationship marketing; Restaurants

Indexed keywords

EID: 84992973246     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v07n01_05     Document Type: Article

References (3)

1. Nations Restaurant News. (1998) Brewed for success. 32 (46) November 16, S12.
2. Prewitt, Milford. (1997a) Casual chains stand divided over value of frequent-diner programs. Nations Restaurant News. 31 (47) March 31, 47-52.
3. Prewitt, Milford. (1997b)Dan Dibble:Usemarketing and frequency tools to increase sales and win repeat customers. Nations Restaurant News. 31 (47)November 24, 38-76.