The inter-subjective and the social systemic public relations paradigms

Journal of Communication Management

Volumn 2, Issue 1, 1997, Pages 24-39

  Holmström, Susanne ^a  

^a ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Inter subjective public relations paradigm; J rgen Habermas; Niklas Luhmann; Social resposibility; Social systemic public relations paradigm

Indexed keywords

EID: 84992963184     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023445     Document Type: Review

References (24)

1. One example among many, reflecting modern public relations practice's self-understanding: ‘Public relations is the practice of social responsibility’, in ‘Excellence in Public Relations and Communication Management’, p. 240.
2. The paradigms of public relations developed from the theories of Habermas and Luhmann must not be attributed to these theoreticians. Neither has conducted research on public relations. In ‘Bourgeois Society’ (1960), however, Habermas does deliver a brief, but sharp, critique of public relations.
3. ‘Theorie der Gesellschaft oder Sozialtechnologie — Was leistet die Systemforschung?’, was published in 1971.
4. ‘The Inter-subjective and the Social Systemic Public Relations Paradigms’, University of Roskilde, 1996.
5. ‘Excellence’, p. 308.
6. Antonsen, M. and Jensen, I. (1992) ‘Forms of Legitimacy Essential to Public Relations’, in Mogens Kühn Pedersen (Ed), ‘Management and Competition’, University of Roskilde, Roskilde.
7. Jensen, I. (1993) ‘Public Relations as a Field of Social Science’.
8. ‘Excellence’, pp. 50-54.
9. International code of ethics, adopted by CERP and IPRA in 1965.
10. Kneer, G. and Nassehi, A. (1993) ‘Niklas Luhmanns Theorie sozialer Systemer’, Wilhelm Fink Verlag, München, p. 146.
11. Willke, H. (1993) ‘Systemteorie: eine Einführung in die Grundprobleme der Theorie sozialer Systeme’ (4th edition), Stuttgart, p. 74.
12. Ronneberger, F. and Rühl, M. (1992) ‘Theorie der Public Relations, Ein Entwurf’, Westdeutscher Verlag, Opladen, p. 152.
13. Luhmann, N. (1991) ‘Soziologie des Risikos’, Berlin and New York, p. 247.
14. Report in leading Danish newspaper, Politiken (1996) pp. 10-22.
15. Bentele, G. (1994) ‘Offentliches Vertrauen und — normative und soziale Grundlage für Public Relations’, in Armbrecht, W. and Zabel, U. (Eds), ‘Normative Aspekte der Public Relations’, Opladen.
16. Grunig, J. E. (Ed) (1992) ‘Excellence in Public Relations and Communication Management’, Lawrence Erlbaum Associates, Hillsdale, New Jersey, USA.
17. Habermas, J. (1988) ‘Theorie des kommunikativen Handelns’, Suhrkamp Verlag, Frankfurt am Main.
18. Habermas, J. (1990) ‘Strukturwandel der Öffentlichkeit’, Suhrkamp Verlag, Frankfurt am Main (1st edition 1962).
19. Holmström, S. (1996) ‘The Inter-subjective and the Social Systemic Public Relations Paradigms’, University of Roskilde (to be published in an English translation).
20. Jensen, I. (1991) ‘The Nature of Public Relations — and Systems Theory’, CERP paper, pp. 6-7.
21. Luhmann, N. (1993) ‘Soziale Systeme, Grundriss einer allgemeinen Theorie’, Suhrkamp Verlag, Frankfurt am Main (4th edition).
22. Luhmann, N. (1990) ‘Die Wissenschaft der Gesellschaft’, Frankfurt am Main.
23. Merten, K. (1992) ‘Begriff und Funktion von Public Relations’, article in the German Public Relations Association's PR magazine, issue 11.
24. Rühl, M. (1994) ‘The Public Relations Cycle in World-Society’, paper for International Public Relations Symposium, Bled.