The marketing of direct-to-consumer prescription drugs: An examination of advertising content

Journal of Promotion Management

Volumn 5, Issue 1, 1999, Pages 37-55

  Parker, Betty J ^a   Delene, Linda M ^a  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

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EID: 84992961764     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v05n01_04     Document Type: Article

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