Responding to Reputational Crises: A Stakeholder Perspective

Corporate Reputation Review

Volumn 2, Issue 4, 1999, Pages 333-350

  Zyglidopoulos, S ^a   Phillips, N ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84992946792     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540090     Document Type: Article

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