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Volumn 3, Issue 4, 1998, Pages 123-128

Communication practice as corporate business performance: An empirical approach

Author keywords

Communications; Core competences; Mass media; Organizational performance

Indexed keywords


EID: 84992944095     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046563     Document Type: Review
Times cited : (1)

References (22)
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  • 10
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    • extract from a job information pack
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    • Organisational chart of a hypothetical company
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    • (1995) Principles of Corporate Communication , pp. 4
    • van Riel, C.B.M.1
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    • The external publics context
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  • 20
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    • Freeman, S. and Varey, R.J. (1997), “Men are from Mars -women are from Venus - the impact of gender differences on communication styles and the ultimate effect on small businesses The future of advertising”. Advertising, 4th ed., McGraw-Hill, New York, NY, pp. 708-11.
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    • Sheffield, March
    • Freeman, S. and Varey, R.J. (1997), “Men are from Mars -women are from Venus - the impact of gender differences on communication styles and the ultimate effect on small businesses”, Proceedings of the Small Business and Enterprise Development Conference, Sheffield, March.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.