The evaluation of PR on the Internet

Journal of Communication Management

Volumn 5, Issue 2, 2001, Pages 179-188

  Macleod, Sandra ^a  

^a Echo Research Group   (United Kingdom)

Author keywords

Activism; Campaigns; Crisis management; Growth; Influence; Internet; Media analysis; Political; Power; Reputation analysis

Indexed keywords

EID: 84992933534     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540110806767     Document Type: Article

References (7)

1. Research report on ‘Reputation and the CEO’, Chief Executive Yankelovich Partners/WPP Group.
2. Middleberg and Associates (2000) ‘New rules in e-communications’, May.
3. ‘A dotcom's view of PR’, interview with Dave Kansas, editor-in-chief, Echo Insight, Spring 2000.
4. Echo Research Group (2000) ‘The Erika disaster’, special report on media and Internet coverage, April.
5. Echo Research Group (2000) ‘Reputations, the Internet and the future', report from the World Editors’ Forum, March.
6. Echo Research Group (2000) ‘The World Wide Wedge — The growing divide between corporations and consumers’, June.
7. Levine, F., Locke, C., Searls, D. and Weinberger, D. ‘The ClueTrain manifesto’, FT.com, Pearson Education.