Localization – An alternative to corporate-led globalization

International Journal of Consumer Studies

Volumn 27, Issue 4, 2003, Pages 261-265

  Lucas, Caroline ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992931259     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1046/j.1470-6431.2003.00317.x     Document Type: Article

References (18)

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