Young Australians' perceptions of mobile phone content and information services: An analysis of the motivations behind usage

Young Consumers

Volumn 8, Issue 4, 2007, Pages 257-268

  O'Doherty, Kieran ^a   Maio Mackay, Marisa ^a   Rao, Sally ^b  

^a mNnet Corporation   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Cordless telephone systems; Marketing strategy; Mobile communication systems; Youth

Indexed keywords

EID: 84992929404     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610710838617     Document Type: Article

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