E-Business in the Pharmaceutical Industry

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 3, Issue 1, 2002, Pages 69-73

  Lerer, Leonard ^a  

^a INSEAD   (France)

Author keywords

customer relationship management; e business; e marketing; pharmaceutical digital strategy

Indexed keywords

EID: 84992920533     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040105     Document Type: Article

References (0)