My Favorite Assignment: Remarkable or Modest? The Role Played by Culture in Advertising

Business Communication Quarterly

Volumn 66, Issue 1, 2003, Pages 61-68

  Nickerson, Catherine ^a   Hoeken, Hans ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992792074     PISSN: 10805699     EISSN: None     Source Type: Journal    
DOI: 10.1177/108056990306600107     Document Type: Article

References (11)

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