Reviews and Communications

Journal of Macromarketing

Volumn 17, Issue 1, 1997, Pages 132-135

  Shaw, Eric H ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992786237     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/027614679701700114     Document Type: Review

References (6)

1. Kotler, Philip (1972). “A Generic Concept of Marketing.” Journal of Marketing, 36 (April): 46-54.
2. Kotler, Philip, and Sidney J. Levy (1969). “Broadening the Concept of Marketing.” Journal of Marketing, 33 (January): 10-15.
3. Mazur, Paul (1947). “Does Distribution Cost Enough?” Fortune, November: 18.
4. McNair, Malcolm P. (1968). “Marketing and the Social Challenge of Our Times.” In A New Measure of Responsibility for Marketing, edited by Keith Cox and Ben M. Enis. Chicago: American Marketing Association, pp. 1-13.
5. Samli, A. Coskun, M. Joseph Sirgy, and H. Lee Meadow (1987). “Measuring Marketing's Contribution to Quality-of-Life.” In Marketing and the Quality of Life Interface, edited by A. Coskun Samli. Westport, CT: Quorum Books, pp. 1-14.
6. Shaw, Eric H. (1994). “The Utility of the Four Utilities Concept.” In Research in Marketing, edited by Ronald A. Fullerton. Greenwich, CT: JAI Press, pp. 47-66.