Potentially Devastating Events: How Three Companies Managed and Survived a Crisis

Corporate Reputation Review

Volumn 2, Issue 3, 1999, Pages 268-277

  McLane, P ^a   Bratic, W ^a   Bersin, B K ^a  

^a PricewaterhouseCoopers USA   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84992441630     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540084     Document Type: Article

References (0)