Intensity measures of consumer preference

Operations Research

Volumn 28, Issue 2, 1980, Pages 278-320

  Hauser, John R ^a   Shugan, Steven M ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MEASUREMENT THEORY; PRODUCT DESIGN; STATISTICAL TESTS;

CONSUMER PREFERENCES; ESTIMATION PROCEDURES; GENERAL STRUCTURES; INTENSITY MEASURE; PRACTICAL PROCEDURES; PREFERENCE FUNCTIONS; PRODUCT ATTRIBUTES; PRODUCTS AND SERVICES;

STRUCTURAL DESIGN;

EID: 84991713175     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.28.2.278     Document Type: Article

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