Super bowl advertising as commercial celebration

Communication Review

Volumn 3, Issue 4, 1999, Pages 403-428

  McAllister, Matthew P ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Advertising criticism; Super Bowl commercials; Televised sports

Indexed keywords

EID: 84991504894     PISSN: 10714421     EISSN: 15477487     Source Type: Journal    
DOI: 10.1080/10714429909368592     Document Type: Article

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