Brand Avatar: Translating virtual world branding into real world success

Brand Avatar: Translating Virtual World Branding Into Real World Success

Volumn , Issue , 2009, Pages 1-187

  de Mesa, Alycia ^a  

^a NONE

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EID: 84991388147     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230233713     Document Type: Book

References (121)

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