Recommendation for advertising messages on mobile devices

WWW 2014 Companion - Proceedings of the 23rd International Conference on World Wide Web

Volumn , Issue , 2014, Pages 235-236

  Chan, Chih Chun ^a   Lin, Yu Chieh ^b   Chen, Ming Syan ^b  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b RESEARCH CENTER FOR INFORMATION TECHNOLOGY INNOVATION   (Taiwan)

Author keywords

Clustering; Mobile advertising; Recommendation systems

Indexed keywords

ECONOMICS; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS; RECOMMENDER SYSTEMS; SMARTPHONES; WORLD WIDE WEB;

CLUSTERING; LOG DATA; LOOK-FORWARD; MOBILE ADVERTISING; MOBILE DEVICE USERS; REAL-WORLD; SERVICE PROVIDER; USER PROFILE;

MOBILE DEVICES;

EID: 84990937855     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2567948.2577343     Document Type: Conference Paper

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