Marketization and the recasting of the professional self: The Rhetoric and Ethics of Personal Branding

Management Communication Quarterly

Volumn 18, Issue 3, 2005, Pages 307-343

  Lair, Daniel J ^a   Sullivan, Katie ^a   Cheney, George ^a  

^a UNIVERSITY OF UTAH   (United States)

Author keywords

identity; organizational rhetoric; personal branding; popular management discourse; professional ethics

Indexed keywords

EID: 84990397322     PISSN: 08933189     EISSN: None     Source Type: Journal    
DOI: 10.1177/0893318904270744     Document Type: Article

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