Content Management: A Prerequisite to Marketing and Sales Effectiveness

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 3, 2004, Pages 228-234

  Forsyth, Keith ^a  

^a NONE

Author keywords

call centre; content management; customer relationship management (CRM); information management; marketing sales effectiveness; regulatory compliance; time to peak sales

Indexed keywords

EID: 84990394471     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040169     Document Type: Article

References (0)