Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Business Communication Quarterly

Volumn 63, Issue 4, 2000, Pages 49-68

  Yunxia, Zhu ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

contrastive rhetoric Chinese and English; Genre analysis; knowledge structures; sales letters

Indexed keywords

EID: 84990387797     PISSN: 10805699     EISSN: None     Source Type: Journal    
DOI: 10.1177/108056990006300405     Document Type: Article

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