Relationship marketing: It all happens here and now!

Marketing Theory

Volumn 3, Issue 1, 2003, Pages 167-169

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990385609     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593103003001010     Document Type: Article

References (2)

1. Fisk, R.P., Grove S.J. and John, J. (eds) (2000) Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts. Chicago, IL: American Marketing Association.
2. Gummesson, E. (2002) Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy, 2nd edn. Oxford: Butterworth-Heinemann.