The relevance of judgment and decision making research for marketing: Introduction to the special issue

Marketing Theory

Volumn 7, Issue 1, 2007, Pages 5-11

  Bown, Nicola J ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

consumer choice; decision complexity; judgment and decision making; trade off difficulty

Indexed keywords

EID: 84990385277     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593107073841     Document Type: Editorial

References (13)

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3. Busemeyer, J.R. and Townsend, J.T. (1993) ‘Decision Field Theory: A Dynamic Cognitive Approach to Decision Making in an Uncertain Environment’, Psychological Review 100(3): 432–459.
4. Gardner, H. (1985) The Mind’s New Science: A History of the Cognitive Revolution. New York: Basic Books Inc.
5. Gourville, J.T. and Soman, D. (1998) ‘Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption’, Journal of Consumer Research 25(2): 160–174.
6. Kardes, F.R. (2002) Consumer Behavior and Managerial Decision Making. Upper Saddle River, NJ: Pearson Prentice Hall.
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8. Schwartz, B. (2004) The Paradox of Choice. New York: Harper Collins.
9. Shafir, E., Simonson, I. and Tversky, A. (1993) ‘Reason-based Choice’, Cognition 49(1-2): 11–36.
10. Simon, H.A. (1955) ‘A Behavioral Model of Rational Choice’, Quarterly Journal of Economics 69: 99–118.
11. Simonson, I. (1999) ‘The Effect of Product Assortment on Buyer Preferences’, Journal of Retailing 75(3): 347–370.
12. Simonson, I., Carmon, Z., Dhar, R., Drolet, A. and Nowlis, S.M. (2001) ‘Consumer Research: In Search of Identity’, Annual Review of Psychology 52: 249–275.
13. Tversky, A. (1972) ‘Elimination by Aspects: A Theory of Choice’, Psychological Review 79(4): 281–299.