Effective strategies for marketing biomedical inventions: Lessons learnt from NIH licence leads

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 5, Issue 4, 2005, Pages 342-352

  Ramakrishnan, Vivek ^a   Chen, Jiwen ^a   Balakrishnan, Krishna ^b  

^a National Institutes of Health Rockville ^*

^b NATIONAL INSTITUTES OF HEALTH   (United States)

Author keywords

branding; licensing; market segmentation; patents; product segmentation; technology transfer

Indexed keywords

EID: 84990374617     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040253     Document Type: Article

References (10)

1. National Institutes of Health, NIH (2005) Office of Technology Transfer, http://ott.od.nih.gov (Accessed September, 2005).
2. National Institutes of Health, NIH (2005) Office of Technology Transfer, http://ott.od.nih.gov (Accessed September, 2005).
3. Jansen C. Dillon H.F. (1999) ‘Where do leads for licenses come from? Source data from Six Institutions’, Journal of the Association of University Technology Managers, XI, 51–66.
4. Thursby J.G. Thursby M.C. (2000) ‘Industry perspectives on licensing university technologies: Sources and problems’, Journal of the Association of University Technology Managers, XII, 9–22.
5. United States Small Business Administration (2005) http://www.sba.gov/size (Accessed September, 2005).
6. NIH (2005) Journal of the Association of University Technology Managers.
7. Jansen Dillon (1999) Journal of the Association of University Technology Managers.
8. Kotler P. (1997) Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall, Englewood Cliffs, New Jersey.
9. Czarnitzki D. Rammer C. (2003) ‘Technology transfer via the internet: A way to link public science and enterprises?’, Journal of Technology Transfer, 28, 131–147.
10. Czarnitzki D. Rammer C. (2003) ‘Technology transfer via the internet: A way to link public science and enterprises?’, Journal of Technology Transfer, 28, 131–147.