Now Everyone Can Fly: Air Asia

Asian Journal of Management Cases

Volumn 2, Issue 2, 2005, Pages 231-255

  Ricart, Joan Enric ^a   Wang, Daxue ^a  

^a NONE

Author keywords

AirAsia; Business model; Competitive advantages; Low cost airlines; Strategy

Indexed keywords

EID: 84990365103     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/097282010500200206     Document Type: Article

References (0)