Big-Time Pigskin Success: Is There an Advertising Effect

Journal of Sports Economics

Volumn 6, Issue 2, 2005, Pages 222-229

  Tucker, Irvin B ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

advertising effect; athletics; football; SAT scores

Indexed keywords

EID: 84990358780     PISSN: 15270025     EISSN: None     Source Type: Journal    
DOI: 10.1177/1527002504263398     Document Type: Article

References (4)

1. Bremmer, D. S., & Kesselring, R. G. (1993). The advertising effect of university athletic success: a reappraisal of the evidence. The Quarterly Review of Economics and Finance, 33(4), 409-421.
2. McCormick, R. E., & Tinsley, M. (1987). Athletics versus academics? Evidence from SAT scores. Journal of Political Economy, 95(5), 1103-1116.
3. Tucker, I. B., & Amato, L. (1993). Does big-time success in football or basketball affect SAT scores? Economics of Education Review, 12(2), 177-181.
4. U.S. News America's Best Colleges. (1992, 1998, 2002-2004). Washington, DC: U.S. News and World Report.