Opinion leader development: A neglected area?

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 1, Issue 2, 2000, Pages 142-147

  Knight, Karl ^a   Ives, Julie ^a  

^a NONE

Author keywords

advisory board; clinical trials; expert; launch; opinion leader; thought leader

Indexed keywords

EID: 84990352341     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040023     Document Type: Article

References (2)

1. Best Practices in Global Pharmaceutical Launches. Best Practices, LLC 2000.
2. Cohen A. R. Bradford D. L. (1999) Influence without Authority. John Wiley & Sons.