Tourism marketing — A question of perception

Journal of Vacation Marketing

Volumn 4, Issue 4, 1998, Pages 408-414

  Mcclellan, Tim ^a  

^a SOUTHAMPTON SOLENT UNIVERSITY   (United Kingdom)

Author keywords

attitudinal stages; Cherbourg Cotentin peninsula; communication strat egy; destination image; response hierarchy theory

Indexed keywords

EID: 84990349890     PISSN: 13567667     EISSN: None     Source Type: Journal    
DOI: 10.1177/135676679800400408     Document Type: Article

References (3)

1. McClellan, T. (1995) 'Restructuring a Tourist Industry to Attract the British Visitor: An Examination of Tourism Marketing Pressures in the Cherbourg Peninsula’, Journal of Vacation Marketing, Vol. 2, No. 1, pp. 67-75.
2. Buckley, P. and Witt, S.F. (1985) 'Tourism in Difficult Areas — Case Studies of Bradford, Bristol, Glasgow and Hamm’, Tourism Management, September, pp. 138-152.
3. Kotler, P. (1997) 'Marketing Management — Analysis, Planning, Implementation and Control’, Prentice Hall, NJ.