Performance companies

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 3, 2002, Pages 225-231

  Deshpandé, Rohit ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

global marketing; high performance companies; key trends affecting the pharmaceutical industry

Indexed keywords

EID: 84990348177     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040080     Document Type: Article

References (6)

1. Reich R. (1992) The Work of Nations. New York, Vintage Books.
2. Barber B. R. (1996) Jihad vs McWorld: How Globalism and Tribalism Are Reshaping the World. New York, Random House.
3. Friedman T. L. (1999) The Lexus and the Olive Tree: Understanding Globalisation. New York, Farrar, Straus, Giroux.
4. Dell M. Jager R. D. Ortiz R. (1997) In The Company of Giants: Candid Conversations with the Visionaries of the Digital World, New York, McGraw-Hill.
5. Prahalad C. K. Lieberthal K. (1998) ‘The end of corporate imperialism’, Harvard Business Review, July/August.
6. Drucker P. (1954) The Practice of Management, New York, Harper & Row.