Innovative Marketing Strategies after Patent Expiry: The Case of GSK's Antibiotic Clamoxyl in France

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 1, 2004, Pages 65-73

  Chandon, Pierre ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990348126     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040144     Document Type: Article

References (0)