Evaluation of in-market communications of selected OTC products targeted to older consumers

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 6, Issue 3, 2006, Pages 222-232

  Minkus McKenna, Dorothy ^a   Beckley, Jacqueline ^b   Moskowitz, Howard R ^b  

^a Berkeley College   (United States)

^b NONE

Author keywords

communications; OTC products; segmentation; seniors

Indexed keywords

EID: 84990348057     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050034     Document Type: Article

References (12)

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