The magnetic sentences industry game: A competitive in-class experience of business-level strategy

Journal of Management Education

Volumn 29, Issue 5, 2005, Pages 696-713

  Casile, Maureen ^a   Wheeler, Jane V ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

business level strategy; differentiation; in class exercise; low cost leadership; Magnetic Poetry

Indexed keywords

EID: 84990341389     PISSN: 10525629     EISSN: None     Source Type: Journal    
DOI: 10.1177/1052562905277315     Document Type: Article

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