Defending Value and Maximising Profitability of Innovative Pharmaceuticals over their Entire Life Cycles

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 3, Issue 3, 2003, Pages 195-197

  Bruce, Lindsay ^a  

^a NONE

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EID: 84990341089     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040119     Document Type: Article

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