Strategic marketing in the ehealth era: Who will own the provider's networked desktop?

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 2, 2002, Pages 111-116

  Rupert, Raymond ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

business; intelligence; marketing; online; pharmaceutical; prescriptions

Indexed keywords

EID: 84990339247     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040063     Document Type: Article

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