Can direct-to-consumer advertising help in re-inventing the image of the pharmaceutical industry instead of eroding its credibility?

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 5, Issue 3, 2005, Pages 264-273

  Wielondek, Marta ^a  

^a Novo Nordisk FemCare AG   (Switzerland)

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EID: 84990338754     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040239     Document Type: Article

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