Diabetes products: What healthcare marketers need to know to improve the effectiveness of the shopping experience

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 2, 2004, Pages 119-128

  Minkus McKenna, Dorothy ^a   Ashman, Hollis ^b   Moskowitz, Howard R ^b  

^a Berkeley College   (United States)

^b NONE

Author keywords

diabetes products; marketing; merchandising; pharmacies; retail

Indexed keywords

EID: 84990328537     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040153     Document Type: Article

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